YOOVIP — Independent advisory on technology, standards and strategy

What we do

How we help.

01

Corporate & Technology Strategy

Your roadmap depends on external forces you don't control: supply chain, regulation and global standards. Getting the call wrong is expensive. We give you an independent read on where the market is heading, and the clarity to act. We work with leaders across telecoms, semiconductors, satcom and manufacturing, and with the policy makers shaping national strategy.

02

Global Standards & Technology Policy

The decisions made inside 3GPP and other global standards bodies will shape your market and competitiveness for at least a decade. From the outside, that room is almost impossible to read. We are in it. We translate what is really happening in global standards into what it means for your strategy, your product timing and your compliance, whether you are a vertical industry planning your next move or a government setting policy.

03

Board & Advisory

Some decisions need a voice in the room who has made the call before. We serve as Non Executive Director, advisor or mentor to deep-tech founders, scale-ups, boards, industry bodies and innovation networks, bringing technical depth, strategic judgement and a clear view of the market to the decisions that matter most. We also act as an expert witness in technical and standards disputes.

Track record

Trusted where decisions matter most.

Appointed by the UK Department for Science, Innovation & Technology through competitive tender to represent DSIT at 3GPP RAN, where the global standards behind 5G and 6G are being shaped.

Founded on 18+ years across telecoms, semiconductors, satcom and manufacturing, including senior corporate and technology strategy leadership at global semiconductor and telecom vendors.

Connected across the industries through 10+ years on boards and advisory committees: Cambridge Wireless (Deputy Chair of the Board), UKTIN and UK5G (Advisory Board Member), Silicon Catalyst UK (Advisor & Mentor, ChipStart UK), and 5G-ACIA (former Board Director).

For client engagements we draw on a trusted network of specialist associates across standards, telecom, semiconductors, satcom and policy, so the right depth is brought to each piece of work when the project requires it.

Leadership

Sylvia Lu

Founder & CEO · CEng, MBA

Sylvia founded YOOVIP and leads its work advising boards and governments on the decisions behind advanced connectivity. She works at the forefront of global standards development for 6G at 3GPP, and holds board and advisory roles across the UK's connectivity and semiconductor ecosystem, including as Deputy Chair of Cambridge Wireless.

She brings 18+ years across telecoms, semiconductors, satcom and manufacturing, spanning 2G to 5G, with deep expertise in corporate, technology and product strategy, from setting technology roadmaps to taking products to market. An award-winning Chartered Engineer, she has been recognised among the UK's Top 50 Women in Engineering. She holds a first-class degree in Electronic Engineering and an MSc in Communications and Signal Processing from the University of Bristol, an Executive MBA from the University of Cambridge, and a Distinction in Strategy and Innovation from the University of Oxford.

Sylvia is a frequent speaker and session chair at industry conferences and forums in the UK and abroad. Highlights include the House of Lords, Financial Times Live, Westminster eForum, the UN's International Telecommunication Union, Mobile World Congress, Hannover Messe, Ofcom, IET, IEEE, ABI Research, Techritory Forum and the 6G Symposium. She also contributes to industry magazines and journals, some translated into seven languages.

Clients

Selected clients.

A selection, from government and industry institutions to early-stage deep-tech founders.

Department for Science, Innovation & Technology

Consultancy on telecommunications standards, supporting UK engagement with 3GPP RAN on 6G. Initial contract awarded through competitive tender and since extended.

Silicon Catalyst UK

Advisor to the UK government-funded ChipStart UK semiconductor incubator. Mentoring early-stage semiconductor companies on product strategy, technology and route to market.

Deep-tech founders & scale-ups

Advisory and Non Executive Director engagements with early-stage deep-tech companies across the Cambridge cluster and the wider UK.

Contact

Start a conversation.

If you are weighing a decision on technology, standards or strategy that would benefit from an independent view, let's talk.

Email: info@yoovip.co.uk
Office: Cambridge, United Kingdom
LinkedIn: linkedin.com/company/yoovip